• Sarah Centrella

How to Build a Social Media Platform

Updated: Nov 6, 2019

I built an online platform initially by accident. When I started my blog Thoughts.Stories.Life., in 2009 I never intended for anyone to read it. Back then I was going through a painful divorce, had no friends or family to speak of, and was trying desperately to reinvent my life. Blogging was merely a therapeutic outlet for me.

How to maximize SEO without breaking your bank hocked to say the least. It became a turning point in my life, one where I realized it was time to step up and OWN my life, which meant owning my online presence as well.

Since then I've become comfortable using online platforms, and social media as a means to reach an audience that wants to hear what I have to say. I've learned that there's an art to this, and that it's not always easy. I've no-where-near, reached the online success that I envision, but I've come a long way and learned a lot in the process.

Today I've built an audience of over 75,000 followers across several social media platforms. Including: YouTube with several videos over 100,000 views, over 44,000 Instagram followers across several targeted accounts, over 7,000 Facebook followers across several targeted pages, and over 19,000 Twitter followers across multiple targeted accounts. My blog has had over 1M views since it started in 2009. I've had blog post reach nearly 4,000 Facebook shares and over 20,000 unique reads in a week. My Google+ profile had been viewed nearly 2M times (before they stopped tracking profile views).

Having this platform is directly responsible for my book deal. I would never have gotten one without it. It's also opened many other doors, including sponsorship opportunities, being featured on Steve Harvey and The Talk and many others. And it's now opening doors for my true personal passion, travel. Having a following is not about "being famous" or being "popular," it's a serious tool to share your message with the world, and opens doors to enable you to do that on a grand scale. It's a TON of work. Yes I said WORK. Doing social media for your brand is not the same as doing it personally. It requires thought, planning, photography and writing skills, a marketing mindset and savvy PR skills.

Having a strong and interactive following is the key to getting opportunities as a writer, coach, speaker or whatever your passion might be. It's also one of the best ways to begin earning money from your online passions. The larger your following the larger your paycheck and the more doors will open for you and your business.


  • How to start a social media following from scratch or build your current following

  • What sites to create profiles on and how to best maximize them to build your brand. Sites like Facebook (fan page), Instagram, Snapchat, Twitter and Pinterest.

  • How to market yourself and create a brand from your name

  • How to use Facebook effectively to market your content

  • Tips on creating good content and maximizing it's distribution

  • How to use hashtags to build your audience

  • How to encourage engagement

  • Creating an automated newsletter

  • How to maximize SEO without braking your bank

  • How to automate the process of social media posting

  • And any other questions you might have

Cost: 3 sessions, 60 minutes each: $1,500

Wanna work with me? Email team@sarahcentrella.com to get started. Serious inquiries only, please.


Please note that services listed above are NOT REFUNDABLE.

#socialmedia #mentoringservices

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